Eden at the Shopping Mall
The wrong people are in charge of our culture.
In fact, they are not people at all. The "people" who decide what
we eat and drink, who advise us on how to be happy, who create fashion, and tell us
what are supposed to be important stories are big corporations and corporate-owned
media.
It is only natural that these want us to be god little consumers who believe
happiness comes from buying the latest product. On a deeper level, the corporations
would like us to believe we can return to Eden. We can be idealized children.
Real children make poor cogs in the wheels of industry because their tolerance
for mistreatment is poor. If you downsize a child she'll throw a very justifiable
temper tantrum.
No, the corporate powers that be want us selectively neotenous. Watch a bunch of
adults at the shopping mall. See them in their baby bunting sweats often
in pstel olors. Visit the
food court. I know. None of you ever goes to the food court, yet it is
full of adults who can't wait to go home or who can't be bothered to pack lunch.
Now walk around the mall. Stop by the Disney Store, Spencers, Hallmark or even (
Thadea will shuddder since she buys my scrunchies there.) Afterthoughts and loook
at the goods for sale. There are icons of corporately produced stories. There
are stuffed animals for "collecting," toys of a lost childhood that
never happened. There are a whole array of imaginary childhood
companions: doe-eyed angel statues,
teddy bears, Mickey Mouse, and a little mermaid who is no longer willing to
give her life for a human soul. Read the story by Hans Christian Anderson. The
Little Mermaid doesn't get the prince, but that was back in the Ninetheenth Century
before we could buy are way back to childhood comfort.
And look at web pages. the icons of an imaginary past abound. The past here is
both almost historical and mythic. Victorian ladies stare coyly,
dreamily, and even sedutively. Angel children stand there looking oh so cute.
There are the cartoon
characters, many of them licensed property of Disney, Warner Brothers, and Hanna Barbara.
There are unicorns, pegassii, and fairies. Real animals beyond pets are
seldom present. And yes, web site creators can build whatever they please, but
the corporate culture has encouraged them to reach back to a past shrouded in
pink clouds rather than to the wide world around them.
Back to the
The Sword of the Angel Michael
There are of course good reasons why the corporate powers want us
heading back to Eden.
Idealized children are concerned only with play. They do not
trouble themselves with history, God, the environment, or
answering big questins. Too much thinking keeps us out
of stores and may even make us think twice before consuming.
The sad truth, which maybe is not so sad, is that we can NEVER return
to Eden. The Bible, which is close to the original text on the matter, says
that a return is impossible. Humans must work, learn, and strugge to
figure out right from wrong, and then do the right thing. Our childhood
is forever behind us.
And being a culture warrior is part of doing the right thing. As culture
warriors, my wife and I reject commercial values that the corporate giants
foist upon us and we try NOT to teach them to our daughters.
Text by Jacob Bechstien PhD. Webmastering, design, and illustrations by
Thadea Myers.